|
Marketing Success Of Proactiv Leads To New Directions
(The Wall Street Journal, 4-18-07)
Greg Renker, the company's co-chief executive officer, and
Ben Van De Bunt, a principal and executive vice president,
discuss the marketing of Proactiv and why they limit its distribution
channels.
Click
here to view this article
So Long, Suzanne Somers...
(Forbes Magazine, 7-4-05)
The stigma fading, some big-name stars are doing TV infomercials.
Click here to download this article
Guthy-Renker Gives the Infomercial Street Cred
(Advertising Age, 5-2-05)
High production values, big stars lure viewers, marketers
to the form
Click here to download this article
The Celebrity Solution
(The New York Times, 6-12-05)
How the appearance of big stars in the infomercial format
helps to sell acne products. >>
The New King of TV's Soapbox
(From USA TODAY, a division of Gannett Co., 10-24-2004)
By Marco R. della Cava, USA TODAY
DENVER — Billy Mays is trying to market himself as a
model of calm, his voice a whisper as he strokes his midnight-black
beard. >>
Bill and Greg's Excellent Ad Venture (4.6 MB)
(Palm Springs Life, 4-1-2002)
Click here to download
this article |
| Meet Greg Renker and Bill Guthy, whose
marketing firm based in Palm Desert sets the standard for electronic
marketing. >> |
Partners in Time: The Guthy-Renker Story
(Response Magazine, 5-1-2001)
Click here to download
this article |
| Bill Guthy and Greg Renker meld disparate
backgrounds into an industry behemoth. >>
|
Guthy-Renker's Proactiv Solution Clears Away Competition
(PR Newswire, 9-14-2000) |
| Guthy-Renker's Proactiv Solution was awarded
'Infomercial of the Year' by the Electronic Retailing Association
(ERA) at their 10th Anniversary Awards Gala 2000. To date, Guthy-Renker
has earned more nominations and prizes than any other direct
response company by the ERA. >>
|
TVN acquires GRTV Network and Panda Shopping Network
(6-14-1999) |
| TVN Entertainment Corporation is acquiring
GRTV Network, a time-buying and direct response network which
was a subsidiary of Guthy-Renker Corporation, and the Panda
Shopping Network (PSN), a live home shopping service, announced
TVN Chairman and Chief Executive Officer Stuart Z. Levin. >>
|
E-Retailing: A Brave New Money Making World
(Global Cosmetic Industry, 6-1-1999)
Click here to download
this article |
| Remember that hilarious episode of I Love
Lucy where she tries to sell a vitamin tonic on television?
These days, selling cosmetics and personal care products on
television and through the Internet, is no laughing matter.
In fact, it is one of the largest and most profitable areas
of retailing to come along since the Sears Roebuck catalog introduced
an innovative way of shopping at home before the turn of the
century. >> |
Looksmart Partners with Guthy-Renker
(5-20-1999) |
| Looksmart, the Internet's largest directory
of high quality Web sites, and Guthy-Renker, one of the world's
largest television direct response marketers, announce today
they have formed a long-term strategic partnership to expand
their e-commerce offerings. >>
|
Go-Online.com Enters Into Marketing Agreement with Guthy-Renker
(Business Wire, 5-5-1999) |
| Joe Naughton, Chairman of Jones Naughton
Entertainment, announced that GoOn-line.com, a subsidiary of
Jones Naughton Entertainment, Inc., has entered into a major
merchandising and marketing agreement with International Infomercial
leader Guthy-Renker of Palm Desert, California >>
|
Guthy-Renker Solidifies Its Presence Down Under |
| Guthy-Renker announced further evidence
of its strategy to franchise its core business via select international
distribution alliances. The company's Asia Pacific subsidiary
confirmed the acquisition of a majority interest in Victor Paul
Direct Marketing, Australia's premier DRTV marketing company. >>
|
Guthy-Renker Rises to the Top |
| "We didn't expect to grow this fast," said
Greg Renker. How fast? Renker and Bill Guthy committed $100,000
to their partnership in 1988. This year, Guthy-Renker Corp.
is expected to generate $90 million in revenue from infomercials,
home shopping products and direct response television sales. >>
|
